Snapchat divides its advertising revenue into three divisions: Augmented reality (AR) ads, Snap ads, and its 'advertising effectiveness measurement services.' The small remainder is the sale of smart glasses, allowing users to make video snaps on the go without using their mobile devices. Snapchat makes money by selling advertising to corporate partners.Īdvertising revenue accounts for more than 99% of its earnings. Snap receives income every time a user clicks on an advertisement on its platform. The snap ads model allows advertisers to create similar story-style video ads, leaving a link for users to click through to the advertiser's site. These features drive huge amounts of user engagement to the platform, which Snapchat monetizes through its advertising model, including Snap Ads and Snap AR Ads. The discover feature in the app lets users search for related videos and content on the site from their favorite creators. When the 24-hour period expires, the platform automatically deletes the Snap. Users can access their friend's 'stories' for 24-hours after posting a snap. Instead, it relies almost solely on advertising revenue to fund its operations. Snapchat is free to use, and the company doesn't have a premium model where it charges users for accessing the platform. It also has a semi-functional desktop application. The app is free to download and available for Android and iOS users. Snap is a visual platform, allowing users to take photos and videos, and it also offers a chat module.

The company uses an in-app advertising model to generate income for its parent company, SNAP. Snapchat operates a mobile platform where users can create snaps that they share with their friends and followers.

Its AR feature was the primary driver of growth in its target market. Users can choose from various AR personas to add to their snaps, such as bunny ears and animal faces. It's well known for integrating AR (Augmented Reality) tech into its offering. It's primary demographic is teenage girls. Snapchat targets a youthful audience, with its key demographic being people under 25-years old. Users can delete their snaps at any time, encouraging natural interactions between its users.

The concept of disappearing snaps made the platform unique from other social media sites that store the user's content on its servers forever. The user shares their snaps with their followers and friends before the Snap disappears from the user's profile after 24-hours. Snapchat is a social media app allowing its users to take 'snaps,' which are short videos.

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